Why choose custom photography?

Although this article was written primarily about children’s photography, my work with dogs is very similar if not the same in terms of my process and approach. This article is so well-written and succinct that I won’t try to explain it any other way! It’s written by Marianne Drenthe for the Professional Child Photographer Consumer Guide website.

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Custom photography is more of a luxury than your entry level cookie cutter chain experience. Custom photography truly is not for everyone, it requires a level of commitment, investment in time and money, forethought and planning on the part of the client and requires a larger time commitment for the photographer as well.

There is a great deal of time involved in creating high end custom photography sessions for a client. The luxury of great service, better choices and a superb end product. The result of all this are heirloom quality images. The time invested at the session is only a small portion of time involved in this process.

Custom photography has been likened to purchasing a fine vehicle. To get to point B from A let’s face it, even a bus ride would suffice. If you want to luxuriate in a finely appointed vehicle, customizing your own experience by listening to smooth jazz while sitting in a climate controlled setting adjusted purely for your comfort in a body hugging leather interior, perhaps that Lexus you so desire is your cup of tea. Custom photography is much the same cup of tea. It is the Lexus of the photography world. It is where the intangibles make the experience truly wonderful and the images themselves make the investment of money and time truly worthwhile.

Custom photography can be broken down into even more levels. There are on location, studio, mixed studio/on location, specialty location and destination type photographers. The beauty of custom photography is in the choices and in the luxury of those options. The customized service level you are sure to experience will be amazing. The knowledge that your final images are the result of someone caring about those moments so much that they take extra time ensuring that the artwork you receive is good enough to stand by with their name on it. That level of quality and commitment is all but lost in the age of “mass produced,” “mass marketed,” corporate “everyone is a number.” Custom photography is based on being unique to you. How great an experience would be, to be able to sit back and allow a photographer to do this highly custom work for images that you will most likely cherish for a lifetime?

Keep in mind more than anything that the Lexus will never appreciate in value the way your portraits will. The portrait art you become invested in from your custom photographer will no doubt increase in value and become more priceless as the years pass.

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Thank you for taking the time to read this and for considering all the time, effort, and care that will go into creating your images.

The original article is available here.